Ven Amsterdam
Experience Change
Visual Identity
Art Direction
How do you turn an empty old office building into a unique brand and destination aimed at the world’s experience-seekers? You bring creative individuals together, that’s how the building became a brand called Ven: a unique business and entertainment complex which was the first of its kind in Amsterdam. A building always challenging change.
Transforming an empty building into a global business & entertainment destination.
An inspired clean logo design.
Inspired by the building from overhead. The circles represent the coming together of two opposing elements to create a unique experience.
Old meets new.
Rather than designing a traditional business card for Ven, we aimed to capture the brand's philosophy of merging opposing elements to spark transformation. Using raw materials sourced directly from the building itself, we blended classic craftsmanship with modern techniques, resulting in something entirely one-of-a-kind.
Online
experience.
Design & art direction for the Brave New Now