Maxi-Cosi

To elevate Maxi-Cosi in the competitive world of juvenile products, we reimagined its visual identity with a set of guiding principles designed to resonate deeply with parents. Authentic, emotional, and more connected—these principles became the foundation for a refreshed brand experience. We crafted a global visual strategy that was not only modern but also rooted in the brand’s core values. From strategic positioning to visual design, we created a cohesive set of guidelines that ensured Maxi-Cosi’s presence was consistent across every touchpoint, from online to in-store. The result? A premium, future-facing brand ready for the next generation of parents.