Road
EV Charging Provider
Visual Identity
Design Direction
As an ambitious EV charging provider at the forefront of cleantech and fintech, Road needed a future-proof brand platform to solidify its position in the industry and support global growth. We developed the brand line "Built to Take Us Forward," along with a redesigned brand visual ID emphasizing, Road’s forward-thinking vision and its unique purpose-built platform technology.
Built to take us forward.
A redesigned clean logo design.
Refined wordmark.
Fresh colour palette.
Re-designed website.
A new smart card.
Design direction for the Brave New Now