Road


EV Charging Provider

Visual Identity
Design Direction

As an ambitious EV charging provider at the forefront of cleantech and fintech, Road needed a future-proof brand platform to solidify its position in the industry and support global growth. We developed the brand line "Built to Take Us Forward," along with a redesigned brand visual ID emphasizing, Road’s forward-thinking vision and its unique purpose-built platform technology.

Built to take us forward.


A redesigned clean logo design.

Refined wordmark.


Fresh colour palette.


Re-designed website.


A new smart card.


Design direction for the Brave New Now