Adidas
P.O.D Original Sessions Event & Retail
Design
Art Direction
For the launch of the adidas P.O.D. System shoe, Iris Amsterdam created social content for Foot Locker’s exclusive colour way in Paris and London. Bringing together great individual influencers to collaborate in exciting combinations and create original content together. Throughout the event, graphics were designed to tell the unique story of the sneakers while creating an environment for the three artists to be expressive and collaborate live in store.
Better together.
Original sessions.
A timeline to unlock exclusive event tickets.
Discovering the three unique adidas archival innovations, that come together in the latest original shoe through an interactive timeline. Tapping the pieces of the shoe as you find them would unlock a chance to win a ticket to the P.O.D. Originals Session.
Footlocker influencer seeding box.
Retail event graphics.
Design for Iris Amsterdam | Event photography: Max Turner