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The Royal Air Force No Ordinary Job was created with a new brand identity to reflect and communicate the essence of the RAF to all of their audiences while driving recruitment.
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At the heart of the NO ORDINARY JOB identity is a simple idea. To create bold, distinctive and intelligent communications through a strong typographic & image led design which conveys a fast and dynamic organisation grounded in cutting edge aviation technology.
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Typography is used as a visual metaphor to convey a sense of aviation and flight. This can be expressed purely through a typographic idea, or on top level communications, type can be combined with imagery and strong dynamic slices to help deliver the concept.
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The brand look and feel were used online to help people explore potential RAF jobs and understand the wider role of the RAF. The full website can be seen HERE.
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Colour is also a key tool in communicating our brand. Red, blue and white are our brand colours but our bright and energetic duo-tone palette helps bring energy to the identity and works well on and off white.
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The aim of the photographic style was to capture real personality and energy in the portraits, photographing moments of people in their everyday lives.
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Art Direction & Design for WCRS London